Zenpay Brand Identity Design
Zenpay Brand Identity Design
Branding for a fintech startup ZENPAY. They offer no-fee digital banking alternative for international money transfers.
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About the company
Zenpay branding for a fintech startup, ZENPAY. They offer a no-fee digital banking alternative for international money transfers.
About the logo
This new brand was created from the ground up. To unlock ZENPAY's brand promise, we began with a rough idea, and strategy, and quickly identified our core beliefs. We discovered that many of us are looking for a better way to manage our finances, and if there is a way to make that happen, that's a win!
Challenges
For Zenpay, the main challenge was to make it playful and also serious (that's what the client wanted). We took that challenge and worked on it for a a long time.
Solution
We created comprehensive branding with an intriguing visual design and messaging/positioning plan following intensive research, workshops, and proposals. To explain ZENPAY'S value proposition to clients, investors, and the media, we condensed it into a concise statement. Then, we developed brand guidelines.
Zenpay Brand Identity Design
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