About the Project

YOU. or Ю. is a brand of Ukrainian basic clothes. The idea of the brand is to give you the feeling of "You are who You are and you should not forget about it". Mainly it is about self-value.

The brand mainly includes minimalistic white and black unisex t-shirts and hoodies.

Packaging and Tags

Tags include the QR codes to the songs, which contain the reminder for You, that you are precious and special. For example, in the first tags, the QR code includes the Harry Styles song 'Adore You', and the lyrics from the song remind you how valuable you are.

Thank you! Would appreciate some feedback ❤️ text me if you would like to connect with me at oliynyk.masha@gmail.com :)