branding | nice&nasty | bar

Nice&Nasty is a bar without a bar, that travels the world promoting good vibes and conscious consumption organizing workshops about quality coffee and parties taking over cool cocktail bars 🍷

The visual identity concentrates on the words “alter ego” & “multiple personalities”. Taking inspiration from the contrast the logotype of Nice&Nasty conveys that message via the combination of a strict and beveled font. Furthermore, the color system and grain effect dig deeply together into the magical world of a Gothic novel by using the black color with blood red and yellowish white that evoke mystery, audacity, and vibrant scent. Minimal, but hard typography with flashy accents breaks all borders, and releases all of our hidden immodest identities.

email: alinazagidullinan@gmail.com || telegram: @alinazagidullina