Clash for Cash Identity

Our organization, Allied Services, frequently works with local news reporter and personality Ryan Leckey for fundraising events surrounding our annual fundraiser, Ryan's Run. I was tasked with designing the logo for a CrossFit-style competition Ryan is hosting at a local casino (proceeds benefitting Allied and this year's Ryan's Run).

From the outset I knew I wanted to reference the casino and, obviously, CrossFit. Early drafts featured a roulette wheel and a single CrossFit guy facing forward, but Ryan wanted it to be inclusive, being that its a mandatory 50/50 male-female split competition. With that in mind, I came up with the cards idea. The kettlebell Ace of Spades was a late-game addition that I thought was cheeky.