Animus Case Study
OVERVIEW
Animus Studio came to us with the vision of evolving their branding. They had been existing with the same logo for 10 years and knew they needed a change. They didn’t feel that their current brand represented them and the company they had become.
WHAT WE DID
Brand Strategy
Logo Design
Branding
Web-Design
Development
GOALS
Our goal was to capture the essence of their brand "creative courage" and
distill it down into a visual system that could be communicated through every touchpoint including identify, website, social, and swag.
SOCIAL MEDIA
Branding is not just the logo, far from it. Branding is how people see and interpret your company, product, or service. It is essential to focus on every aspect a brand from physical to digital. Including your social media. We created the brackets for Animus to act as a container to hold & frame their work. Since they are a film and animation studio film brackets worked as the perfect object for this
Design Language
We created a design language that was colorful, fun, and punchy. It needed to be active so we created this living frame for the logo that could center on things and expand. It was inspired by the view finder on a camera and we brought this to life through motion on all touch points of the brand.
Testimonial
I was tentative of handing over creative conception and ideation to another team...because...I mean, that's part of our fabric. The hardest thing I've ever done was take a deep breath, walk away, and let Britton Stipetic and his team at Rogue Studios go to work. It was a long and sometimes challenging exercise...but boy did we get there! Thank you to the entire team over at Rogue Studios and to our Animus Studios team for really Finding our Fascinating. To any company out there looking to push a deep breath of fresh air across your image...I'd strongly consider exploring Rogue!
Arty Gold
Co - Founder
Team:
Brand Design → Mike Worthington
Creative Direction → Britton Stipetic
Development → Nathan Taylor
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