Unable logo anatomy

Unable is a design and strategic digital studio run by Alex. I had the chance to redesign the company logo to appeal to a more digital and minimal sentiment.

The wordmark is constructed on the foundation of six equal-width rectangles, except the one for L, for the sake of proper kerning. Each letter is a custom-designed shape that fits in an aspect ratio, giving total flexibility to using the wordmark in various sizes without losing its crispness.

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