Museum of Natural History — Amsterdam

Logo and brand identity system for Museum of Natural History — Amsterdam.

"Know your roots"

The Amsterdam’s Museum of Natural History is one of the world’s preeminent scientific and cultural institutions.

Since its founding, the Museum has advanced its global mission to discover, interpret, and disseminate information about human cultures, the natural world, and the universe through a wide-ranging program of scientific research, education, and exhibition.

The Museum is renowned for its exhibitions and scientific collections, which serve as a field guide to the entire planet and present a panorama of the world’s cultures.

Understanding life on Earth is the greatest scientific challenge of our time. We cannot develop solutions without researching the underlying biology and applied science.

Beyond science, we need to find a way where people and planet thrive in the future. Building and spreading this hope through evidence and action will be the foundation of our strategy.