Paidy

Paidy is cardless online payments in Asia.

For consumers Paidy means to pay at online stores using only their name and email address. Optimized for mobile and instant-checkout, Paidy allows consumers buy online quickly and safely and does not require a credit card or pre-registration.

The landing page looks consumery first but actually serves the purpose of telling the user story to potential merchants. The big blow-up img shows a young lady, the target user shopping on her iPad.

UI Design: Yuichi Kinugawa
Photo: Boris Milkowski
Copy: Hiroki Nakamura