Veoli Botanica - Vegan cosmetics eCommerce
The need
Changing the existing system operating in the SaaS (Software as a Service) model to a fully configurable and highly scalable eCommerce.
Optimizing the purchasing path and maximizing customer satisfaction using the wide possibilities of WooCommerce open-source solution.
The solution
Using multiple methods to diagnose needs in the digital product discovery stage, such as Scoping Session and Customer Experience Journey, we have compiled a requirements backlog that is relevant to Veoli Botanica business goals.
In addition, we defined the SaaS problems faced by Veoli in order to use the WooCommerce solution’s capabilities to overcome them in the next step.
The result
Based on the collected data, we have designed a highly scalable system with an optimized purchasing process. It had a positive impact on the customer's life cycle on the website and, as a result, maximized the profit on sales.
We also took into account up-sale activities that started with further development towards Marketing Automation.
