Gua

Logo concept for a company that makes organic guayasa tea.

Guayusa is a holy tree native to the Amazon rainforest. People have harvested its eaves since ancient times due to its antioxidant and anti-inflammatory properties.

The client envisioned a simple, modern logo that is straightforward and raw. 

I created a combination mark that features hand-drawn type and a minimalistic representation the guayasa tree’s twigs.

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