Water Your Plants

People don't buy things for no reason.

Like a car for example... You don't buy a car just to own one.

You buy a hybrid car because it saves you money on gas. A fast car is fun to drive. If it's your first car, it gives you freedom.

A car adds value to your life.

Add a section to the home page of your website that highlights a few ways your offer will add value to your customer's life.