Awari Website - New Photo-Illustrations
(Check the case study here: https://www.jacquepche.work/awari-website)
During the 2020-2021 pandemic, Awari grew 500%, and with that growth the Latin-American company saw a shift to a subscription-centered experience and cohort-based courses.
The website needed a complete redesign with engaging visuals in order to send a better message and increase the conversion rate.
I worked on over 40 illustrations to unify all the courses within the new visual language.
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