Branding and merchandise refresh for San Francisco cheese store

Logo Refresh

Updated colors, picked out a beautiful typeface (Pangram Pangram Editorial New), and emphasized the "plus", since they sell more than just cheese.

Pun Campaign for Merchandise

They responded well to the idea of cheesy puns, and thought puns would sell on merchandise. So the cheese puns commenced...

Merchandise

and don't forget the tote bags!