Online store concept

ABOUT PROJECT

This project is the concept of an online store of streetwear for young people in the style of minimalism. The idea was to develop a design that matches the style and desires of today's youth.

GOALS

• Come up with a competent and convenient structure.

• Choose a design for a youth audience.

• Write a semantic package that coversthe pains and desires of the target audience.

SOLUTIONS

Structurally, the site was designed so that the user, viewing each block, realizes the sincerity of the store to help young people get what they want.For the design, I chose a casual style that is well suited to today's youth.

For this, a black and white palette with a yellow accent color was chosen. Also, a visual improvement of the design is photos in a youth style.

The semantic packaging was written according to the pains and desires of the youth. The text is clearly written for young people and inspires trust and freedom.

TARGET AUDIENCE

Youth, age of 14-30+ Desires:

• Street and youth style

• High quality goods

• They respect freedom and love vibrant life