Netflix - April Fools 2015 - Binge Responsibly

This year's Netflix April Fools gag was several PSA's featuring our original programming celebrities delivering messages around taking a break from Netflix and tending to real life.

We wanted to evoke the old NBC "The More You Know" while still having some of our own flare and of course on brand. I did a ton of white-boarding, visual explorations, and then worked with our badass internal motion designer to get this thing animated, and another UX designer on the team who happens to toy with sound projects as a hobby, for the jingle.

Anyway - Hope you guys dig it! If you want to see the full animated mark, log in to your Netflix account and search "Binge Responsibly" and look for box art with messages like "Go Outside", and "Take a Shower". I'll try to upload a GIF of the animated mark as well when I get some time.

Enjoy!