Bylifs store

Hi everyone!


It’s time to focus our spotlight on one more sick fashion project. We are thrilled to launch the new ecommerce web experience for a European bag brand.

Bylifs is minimalistic sustainable leather goods company that offers high quality products for attainable prices for people from age 25-45.

Our conclusion was that the website had to have a clean design language to put the emphasis on personality and uniqueness of the brand. The core principles of the design concept are the contrast between typography and images and a lot of air. We also used light pastel colors to convey the premium and quality of the product.

Moreover, on the catalog page you can notice atypical layout. We were motivated not only by the desire to stand out from the competitors but also for other reasons which we will discuss in the next posts of the concept. Stay tuned!

Team:

Web designer — Maria Tipiaeva

Branding — Designpunkt

Project Manager — Olga Krupps

Art Director — Maxim Berg

Made in Sick

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