How can we help young people who adopt a plant-based diet to maintain their health?

Vegan and vegetarian diets have known positive effects on a person’s health. However, they are still classified as ‘non-conventional’ and far from being nutritious. This is a false claim emerging from the lack of information and effort we’re putting into our nutritional intake. Can we find a way to track our food intake and minimize the lack of necessary nutrients for our personalized diet?

The product

Interview insights

Plant-based diets are known for being healthy and popular amongst young adults. So, I conducted an interview with 8 young people who chose a green diet. I’ve asked them questions to find out about their dietetic behavior and analyzed the responses through affinity mapping.

User persona

I created a user persona to represent my findings during the interviews.

Iterations

Initially, I was working on a recipe-app that’s customer-centric to young adults, however, as I moved with the interviews I found that recipe apps are not popular amongst my target segment. I decided to move on with micro-nutrient tracking as this concept would respond to the pain points.

Visual design

I designed everything in Figma 2022.

Access to full Figma file here

Thanks for reading!

I’d love to hear from you, why don’t you message me on LinkedIn, or through email?

Let’s connect : )🤙🐒

september@uni.minerva.edu

Feel free to drop a comment: )