Confidently Aligned

Confidently aligned is a small business with a mission to help educate, fix, and get rid of pain for  people who suffer due to poor posture.

My Role

My attention was focused on creating a way to display the posture program in great detail showcasing what the program offers. Also to connect the pages with the owners Stan store that she already was using through tiktoc. 

Project Process

I started my research with some competitive and comparative analysis to see what was and what wasn’t working in the field. I was also able to get some feedback form users on what devices they were comfortable with/preferred to help refine my options on possible solutions. With all of this I was then able to create some low fidelity sketches to test usability. After iteration upon iteration we felt good with our decisions and moved forward to development. We used squarespace to build the pages out so that they can be easily edited by the owner if needed. 

Key Features 

The main focus for master class sign up page was to get people to register. So while the client scrolls I made it a point to put “register here” buttons in different section, giving them more opportunities to join without having to scroll back up or all the way down.

With the mast class page the goal is to highlight the program my client is selling and get more sign-ups. Starting with the provided information I wanted to make it easy and appealing to view. Also like the master class I provided multiple “join now“ buttons in different sections to give them more opportunities to buy.

Project results 

The two pages that I created successfully guided 444 clients to the end goal of signing up for the waiting list of the program which exceed the minimum goal of 33. You can check the live pages out by clicking the images below.