SEISMIQ Logo

The primary icon is derived from a widely recognized representation of the soundwaves. By doing this, we were able to give a solid rationale to an otherwise simple monogram. We also wanted to convey credibility while still keeping the fun and engaging vibe of the brand.

Seismiq’s identity is also designed to be a versatile representation of its branches namely Design, Content, Summit, and Growth. When we selected the color scheme, we ensured that the individual palette was enough to stand as its own brand and keep the same familiarity when combined on the primary lockup.