Infuze Drinks - Product Design

This was a university brief originally which entailed me to create a compelling and stand out soft drink, targeted towards people under the age of 30. I decided to improve upon the original design. The name of the soft drink called Infuze is because it infuses flavours of fruit with a sparkling zing to quench the customer's thirst.  

The thought process behind this design was trying to find multiple colours that worked well together, I took inspiration from other commercial drink designs such as Boost and Sprite; analyzing how those products incorporated bright colours and typography to bring the item to life. I decided to go with warmer tones (using the imagery of a sunny day ) as well as the natural colours of fruits within the drink to come to this final design.