Insure123 Brand Identity

Insure123 approached Convo for a new brand identity for their business. Their whole identity needed a much-wanted revamp. Our team at Convo took this project and did every test and research to find that perfect logo that matches the Insure123 mission and connects to the audience.

The design team at Convo conducted research and listed down the targeted audience and key points to factor in the design style for a new identity. These points vastly affect how the visuals of the identity will be.

The design was kept minimal and ideal for both digital and print usage. Using the initials “i 1 2 & 3”, Our team brainstormed the ideas to find that perfect logo mark which would work in all applications. A shield and umbrella were used as a supporting symbol for the logomark. Both symbols represents the protection of assets and liabilities when talking in terms of Insurance

After several iterations and many designs, the team got closer to the end game. The size of shield was reduced to give a more modern impression. The size of the logomark was adjusted so that “i 1 2 3” were clearly identifiable.

A corporate colour palette and sea green tints were chosen to give the overall brand identity a vibe of professional and convenient service for everyone. As for typography, Montserrat really shines for short pieces of all caps and the geometric simplicity of the letters. In lowercase, Montserrat, is still a pretty nice font with a nice large x-height and a lot more character than Arial or Helvetica. It is basically the one that suits all and creates feeling of trust

We're available for branding projects. Email us at info@convo.com

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