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As a freelance designer for VSA Partners, I was asked to collaborate on the visual language (point of purchase, signage, billboard, web and direct-mail) for Converse’s 2010 Basketball product-line. The end goal in this endeavor being to create culturally relevant and compelling visuals that communicated the essence of the converse brand.

Credits
Steve Ryan – Creative Director
LaShun Tines – Senior Designer
Gena Larson – Designer
Peter Cuba – Designer

https://www.behance.net/gallery/24934093/Converse-2010-Basketball-Retail-and-Outdoor