Innovative Urbanism Symposium - Event Branding

2023 will be the inaugural year for the Innovative Urbanism Symposium: a setting in which designers, learners, city planners, and community stakeholders alike can come together around important questions, discussion, and ideas about what urbanism can look like in Spokane.

The IUS team asked us for a comprehensive brand that would translate well into collateral material, including some event information and sponsorship packets included below. Because the goal is to create a yearly event, we wanted the brand to leave a lasting impression and be highly adaptable for future Symposiums. We were inspired by the themes of urbanism and city planning and wanted to create something that felt modern and innovative while also catching the eye of their intended audience.