PermissionSlip Illustration & Animation

We recently worked with the team at Consumer Reports to design and build PermissionSlip, an app to help you take control of your data. With the help of PermissionSlip, you can swipe on companies and learn more about what personal information they might be using and selling to other companies. You can then decide how to manage your data or ask a company to delete it altogether.

When exploring illustrative styles for the app, we gravitated towards the concept of rough-edged, ripped-paper styles as a tie back to the physical permission slip handed out to students. This differentiated us a bit from the typical clean and faceless character illustrations that are so common in digital products today. We leaned into the physical with objects like paper shredders, signs and confetti.

Now that the illustration direction was established, we needed to create an onboarding animation that was both visually engaging and told the story of what PermissionSlip will do for you. Whenever we need to make motion magic, we lean on our longtime friend and motion design wizard Andrew Embury. Working through some early storyboards with Andrew we quickly figured out the story we wanted to tell and got into roughs.

Throughout the UI we had plenty of opportunities to apply the illustration style to our spot illustrations and icons. The result is a very branded look and feel for the app, and an illustrative style that is quite easy to reproduce and make quick assets on the fly.

Check out our case study for a more in-depth look at the project, and find PermissionSlip on the app store to take back control of your personal information.