"Maredeus" yachts and detailing

Metaphors:

Steering wheel - leadership and independence, the ability to keep everything in your hands.

Crown - premium and superiority of our yachts.

The guiding star - client's dream comes true.

Semantics: 

Brand name inscribed in a circle. The letters imitate the axes of the steering wheel. Above - a crown, also repeating the shape of the steering wheel. An additional element is a star in the center of the circle.

Character: 

Strict forms and font, outline and simplified. Two colors + active gradient that imitates the depths of the sea.

If you want to see more about this project, you can go to https://www.behance.net/gallery/146589149/Visual-identity-for-a-yacht-selling-company