Avila Herbals

The initial packaging proposal for Avila Herbals, this gets tweaked quite a bit as we create a standard look across all CBD products.

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The therapeutic CBD market is saturated with nondescript branding and ubiquitous hemp leaves. We wanted to do something different for Avila Herbals, something that would set them apart from traditional stereotypes of hemp product users and challenge the market status quo.

We created a brand that felt fresh and bold by using a vibrant colour palette inspired by the natural fruit flavours used in many of Avila’s products. Alongside this we used uplifting imagery, strong typography with a beautiful new logo to grab attention.

https://www.rustymonkey.com/portfolio/avila-herbals-branding