The Ethos Network

Ethos is an ethical app designed for social impact activation.
 It connects young people with the social issues they care most about, in an environment designed to initiate change. Ethos needed a brand that was as visually impactful as they were socially. We were tasked with finding the sweet spot between ethical, topical and relevant. First, we took the time to really understand their ‘Gen Z’ target user base and knew that we couldn’t fall into the trap of following short-lived trends. Our solution was to create an identity that was flexible, recognisable and a canvas that users could see themselves flourish within. We took the existing emoji system and integrated it into our new identity along with a new and exciting logo, colour palette, typography and photography style.