So happy about this piece finally being published online! I was watching crazy over-priced advent calendar videos on YouTube before coming up with this concept. Adobe Experience Cloud leans into framing and squares in design regularly so this advent calendar idea landed so perfectly! The data in this report helps businesses make informed decisions before and after the holidays. I wanted to make the data the gift. I included gifts that were predicted to be hot sellers this holiday season which explains that air fryer and switch 😅.

Check out the report at https://business.adobe.com/resources/holiday-shopping-report

In my original concept I was going to use illustrated figures that interacted with each other in animation. Paired that back since we are using more photography and less flat illustration right now.

This system was designed to be modular, which makes it great for all sizes of web advertising and social media. Vignettes can be have vertical and horizontal orientations based on use case.

Happy holidays! 🎁❤️

Art Direction and design: Noah Kuddus

Animation: Andrew Bowser.

Copywriting: Jennifer Truskowski-Smith