OPEN.RU / Special Project

The main idea of the landing page was to share with Otkritie Bank clients about the record benefits of the OPENCARD in an interactive way.

As a solution we suggested an interactive puzzle with correct and incorrect answers. During the assembly process, the client learns about the main advantages of the card in a playful way.

The user chooses from a series of funny situations and answers, where he is offered to select the correct piece of the puzzle and drag it to the control area to form a figure in which the elements fit perfectly together.

If the answer is not correct (due to ignorance or curiosity), an animation is played that illustrates the answer in a comic form. 

So, even answering incorrectly, the user sees funny situations that he may want to share with friends by forwarding them a link to this landing page, which gives an additional viral effect.

Finally, the picture turns over to the other side, and the user sees what he has collected — the image of the OPENCARD.