Derivative Logos

I was tasked to create a series of sub-brand marks for different parts of my organization. One is for our blog, one for our social community of clients, and the others were for awards and internally facing projects.

After some trial and error I derived a triangle grid system based off of our primary brand mark. I also looked at the logo and found that if you divided it into those 32 individual triangles, it was both perfectly symmetrical and took up exactly half of the grid's space.

Using that as my template, if made 5 logos, each of which are symmetrical and also are only make up half of the grid. Also they all use a color scheme that is mostly made up of high and lowlight versions of our primary palate so that when compared with the original they didn't have the contrast.

... Only two got used, but hey, it was good practice right?