Eden Grove - Brand Identity

Eden Grove is a conceptual project about an urban farm located just outside of Portland, Oregon. This operating flower farm offers u-pick flowers, custom arrangements, as well as classes and workshops on site. The female owners are passionate about restoring the land with their farming practices about making both science and beauty accessible to the urban center.

The creative goal was to channel the soft beauty of florals in this brand, matched with the intelligence, boldness and strength of the female owners. Their story was the core inspiration for the custom patterns and illustration work that is implemented through brand packaging, web design, and print materials.