Hide - Branding for AI-powered mobile application

Branding is the essence of your business!

Last Friday we revealed our new project called Hide. This AI-powered photo vault application automatically flags NSFW content in users’ photos library to help them protect intimate images in a secure encrypted image folder inside the app.

Today we want to show you the branding part of this startup.

Let's start with the logo👇

Main mission & results

The main task was to create an unusual, eye-catching logo that would visually display the main idea and function of the application.

We applied a pixel effect to the graphic part of the logo, as it is often used to hide explicit content.

With the help of pixels, we tried to evoke an association with the main purpose of the application - hiding intimate photos, but without excessive vulgarity.

Also, the graphic part itself visually shows something is hidden, we do not see the whole heart.

Take a closer look at the whole project.