Brand Identity for Fund Management Firm.

Vayfield Ventures is a fund and asset management company. The task was to produce a brand identity that portrays the mature, professional and modern approach of the brand.An impactful logo with simple fonts is used to create the brand mark.The primary target audience involves young adults and middles aged males. Hence to resonate with the audience,  darker shades of green and gray is deployed to create a sophisticated, formal, and contemporary narrative.