Brand guidelines for Music Production Company.

Drobe is a music production startup that provides singers and musicians with equipment and recording setups. As the client described, the brand aims at supporting independent and new artist, hence the brand should communicate very approachable Gen Z persona. To convey the same, the wordmark is using nonconventional fonts, bright green and black are selected as primary colours to create high contrast and an energetic brand persona with youthful visual system.