Brand Identity for a construction company

Ursa is a construction company that provides high-end construction solutions to the public sector. According to the nature of the business and the brief, the brand needs to come out as a robust organization that is competent, strong and reliable. Hence the identity is created that conveys the boldness and strength. For the icon, abstract shape of letter "U" is created. Rustic orange serves as the primary colour with black and gray as base colours. For typography, Aeonik typeface is selected to align with the robust brand persona and abstract visual system and its simplicity serves in clear communication.