Waystone - Giphy Sticker GIFs

Waystone is a custom stone jewelry brand that launched mywaystone.com in 2022. I created animated GIFs for their Giphy account based on brand guidelines we developed earlier in the year. They are used as story stickers on Instagram to build brand awareness.

As a company using advanced tooling to create stone jewelry, the Waystone aesthetic is both luxe and earthy. I used a warm color palette and organic elements for their graphics, including the fun and whimsy appropriate for a lifestyle brand!