Oversea Turtle identity
Identity design for Oversea Turtle, a small online community of expats and career transitioners who transit between cities, careers and industries. They help people from overlooked and underrepresented communities have their value seen, heard and understood by companies hiring for tech roles.
Oversea Turtle is translated from a Chinese term and it's to describe anyone who's left their country/city/home to work and then return back home.
The outer shapes gather around the central hexagon to form a simplifed turtle shell as a logo mark. The assemblage of shapes to a coherent symbol incentivizes togetherness and community. The “shell” is slightly tilted to the right giving it a certain upward-right movement — indicating growth.
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