Past work: Product page design on a fashion E-commerce Website

β– Product page https://item.rakuten.co.jp/twp-shop/060-061/ ←This link has been broken because It's been sold out in December, 2022πŸŽ‰

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β– What I did

I summarized selling points based on its garment specification sheet and photos from my client, then I selected photos and made a product page with Photoshop.

Once I finished making the design, web director and the other team member checked it and I partly changed design if there were something doesn't feel right with the brand image or Japanese expression etc.

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β– What I kept in mind

1. When selecting photos

γ€€- Soft cloth that makes drape of the skirt very beautiful.

γ€€- Design to show the wearer's body line beautifully.

β†’ I tried to select and edit photos which can deliver these selling points above.

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γ€€- The model's attractive back, limb, toes, fingertips and smiling face.

β†’ I tried to select photos to show her beauty above.

β†’ As it was a design to sell the product, I tried to edit photos that show the beauty of the model in a casual way, not to disturb readers focusing on the product.

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2. When designing the page layout

γ€€- More than half of customers shop on their smartphones.

β†’I placed subjects of photos in a form that draws a gentle vertical wave in order not to make them get bored when scrolling the screens.

β†’I put photos of zooming in and out from multiple angles for the purpose of moving their lines of sight.

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β– Time I took to complete this design

1h

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β– Tool I used

Photoshop

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