Youth nonprofit logo 02

Sketch of the second of three logo concepts for a Hawaiian-based nonprofit youth organization. KAMP stands for Kids At risk Mentoring Program.

Client asked that I try to work in a Kalo (Hawaiian name for Taro) plant, because it's been an unofficial symbol of the organization since its inception. The reason being is that Kalo is not only a staple in the Hawaiian diet, it's also woven into the fabric of Hawaiian culture. In fact, the Hawaiian Creation mythology all begins with Kalo.

This one isn't as deeply rooted (HA, get it?) in symbolism as my previous version, but rather employs a straightforward, highly detailed, illustrative approach. Really, I just wanted to create a logo that feels very natural and organic, as the Hawaiian people have a very symbiotic relationship with nature.

2x for detail. Vectored version and process video coming on Monday.