Flowlity SaaS application
Flowlity SaaS application
UX/UI design of SaaS Flowlity application.
About
Flowlity is a SaaS solution enabling leading companies such as Danone, Saint-Gobain, La Redoute and Camif to forecast demand, optimize their inventory and plan end-to-end replenishment. For these companies, poor inventory management represents billions of euros in losses. Thanks to its technology, Flowlity allows them provides them with a planning solution to avoid overstocks and shortages.
Context
The startup Flowlity contacted me to design the first version of their software, until then in MVP status, in order to be able to carry out the validation or invalidation of certain hypotheses with their users. The objective was to mobilize the elements resulting from the first user feedback in order to support them in the UX and UI design of the solution. The implementation of a design system was also necessary in order to initiate the industrialization of design within the product team as soon as possible.
Design process
1/ Discovery
Study of the first user stories written by the product team
Study of the profession and the daily life of the target: the planners
Study of solutions used by users and their work environment
Study of the competitive environment
2/ Analysis
Personas
User journey map
3/ Ideation
Definition of pain points based on user feedback collected by the product team
Validation or modification of directions taken during the design of the MVP.
Functionality definition and prioritization
4/ Prototyping
User flow
Wireframes
User tests and iterations
5/ Design
Creation of the system design
UI design
