Forage + Roam Branding, 2022

Just wrapped Forage + Roam’s new brand identity! Super stoked to share this one! Forage + Roam is an outdoor lifestyle brand based in Minnesota that hand crafts versatile and functional fleece hoods for adventuring. Bri came to me with a strong sense of her brand and the messaging she’d built on growth, discovery and connection. We explored four directions of imagery to encapsulate the visual representation of the brand and landed on the vintage lantern. We built out the identity with a secondary horizontal logo, crests, a submark, and brand patterns. Seek, search + discover! Lots more to share from this project!