Guess Who: package design (refresh)

This contract was a blast working with the Hasbro team and tackling one of their most well-known games for a package overhaul: Guess Who. Working with Hasbro was a really fun experience on many levels. Not only was it incredible to be literally surrounded by hundreds of games while in the office, but when I was remote the team and projects that I got to work with were equally as fun. I had the pleasure of working on packaging for new and existing games on the Pre-school and Kids Plus lines.

Seeing how these monster toy companies start a game from concept through to creation was another experience I won’t soon forget. During this 6 month contract I was the lead designer on the big undertaking of a Guess Who package re-fresh. The brand has had a couple of these in the past which had sort of flopped but this was a major overhaul to the game board and package design with heaps of fruitful anticipation.

For the actual packaging shape, inspiration came from past packaging or current trends, what were any limitations that material specs needed and my own creative freedoms, I sketched up a handful of die-line concepts with rough creative artwork on the box. Looking to completely revamp this product, I also pulled together a new photoshoot using the new game boards and incorporating more diverse talent. The design below is a fully flushed design that was seen from concept to completion and is now available for purchase across the globe.