Broken Spoke Bourbon: concept brand + logo design

As part of continuing to grow as a designer and creative, when weeks are slow I capitalize on Adobe Live Creative Challenges. Last month's challenge was 2 weeks long with a new challenge every day, practicing various techniques to improve workflow, explore new tools or improve upon commonly used tools.

In just two weeks this brand came to life from dust and, though it can be refined and polished beyond what it is now, I think it's a great start.

Below are few highlights of my creative challenge as I chose to develop a brand through the process, Broken Spoke Bourbon.