RWRD

RWRD (”Reward”) is your digital coffee shop loyalty card. They have taken the traditional coffee shop card with stamps to redeem free coffees to the 21st century. With smart-loyalty technology they help hospitality venues engage more brand loyal customers and increase footfall.Customers collect stamps by tapping the RWRD tag at the point of sale. Instantly applying stamps to a customised card building towards a reward.

Problems

• The offerings wasn't clearly presented and articulated which was leaving visitors confused.

• The website does not convey the story behind the brand.

• The shop owner user journey to subscribe is not facilitating conversions.

• Asking for payment soon after signing up is the reason for customer drop-off.

• The create profile page is poorly designed.

Goals

• The website should be B2B focused on Coffee shop owners primarily.

• Sell the pain points and transformation of the solutionCreate benefits led call to actions to convey the offering better.

• Change the website to be set up for inbound sales. It should convince the prospect to buy.

• We will need to create users segments - "For Who" and talk about the different stages of where hospitality businesses buy the solution.

• Refine the onboarding flow to convert more customers (sign-up first).

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