Crypto Valley Festival — T-Shirts
Client:
Crypto Valley Festival.
Annual festival of crypto currency and blockchain
The brief:
The client asked me to produce a dynamic identity that could work digitally across many forms of media for a crypto conference. It had to work in static format and have the ability to work in motion. It needed to align with the emerging crypto aesthetic at that time.
How I did it
This annual festival has an audience of tech enthusiasts and crypto holders. I selected a crisp colour palette centred around green to represent both money and growth. The logo shows the C for Crypto as a circle of bars representing io for digital assets. Graphic elements continue the circular theme and align with the logo. They subtly communicate the circulation of currency and have a techy vibe. These repeating graphic circles are dynamic enough to give impact to static conference assets and would work exceptionally well as motion graphics. Strong black-and-white photography adds a compelling and bold feel to the brand.
Services
Art Direction
Visual Identity
Web design
Case study
See the full works here on Behance.
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