MyRun - Gamification

Have you ever wondered how gamification can be used to revive a platform with high user drop offs? I was brought on as the product designer for MyRun to solve their user retention so I gamified their whole business model.

MyRun is South Africa's leading fitness platform that hosts free and safe weekly timed Events, bringing like-minded people together, regardless of their level of fitness with over 50,000 active users.

Like what you see? Don’t forget to ❤️ Press “L” to support the shot.