Target Branding: Boxing

Allan Peters
Allan Peters
    • Target Branding: Boxing
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    I just launched a new project for Target:
    The 2015 Target Branding Campaign:
    http://cargocollective.com/peters/Target-Branding-2015

    Target's logo is elegantly simple. One dot. One ring. We created a brand campaign that actively deconstructs this iconic graphic identity. Instead of a static symbol, it becomes a rhythmic pattern, and a playful player in the choreography of life.

    The result is a collection of images that embody the lively aspirations of the Target brand. It’s living and breathing the logo in a bold new way.

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    Posted on Mar 25, 2015
    Allan Peters
    Allan Peters
    Genuine & thought provoking brand identity design.

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