Healthcare brandbook [Unused]
Meet ToBeHonest.
Mental Health is one of the most overlooked areas in Kids life. ToBeHonest is a new initiative that wants to make Therapy “A new normal” in an age of increasing mental health problems. Their platform gives you access to a catalog of licensed therapist to follow your kid at anytime, as well as reports to help schools and parents understand what their child is dealing with.
Brand Strategy.
We wanted the brand to reflect the fact that being unwell, seing someone, is “the new normal”. We wanted to break the stigma around “therapy” and reinforce the idea that it should not feel like an ending, but rather a way to “feel like yourself again”.
We worked closely with their founders, Asaf & Anjali to create a new look positioning ToBeHonest as an approchable, fun, real and open solution. A solution that can help kids navigate the ups and downs of life.
About this shot.
This is the brand book we put together to present our first concept. But as you know by now, this one did not make it 😉
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