Omm home & hotel stays

The landing page design for 'Omm' home & hotel stays was created after an analysis of industry competitor giants Booking.com and Airbnb.

Airbnb's landing page consisted of experience listings as well as home & hotel stays. This was because Airbnb had a different business model than ordinary bookers. However, Airbnb also had one of the cleanest and easy-to-navigate landing pages. That's why I appreciate Airbnb's branding through design. I decided to exclude experiences from my landing page.

Booking.com's landing page has a traditional layout and design. However, they maximized the benefit of the search bar by integrating a multiple search option. In this way, the user can search for specific qualifications before the filtration process. It lists specific answers in a short time.

Then, I used this case study to identify the qualifications I will put in the search bar. These qualifications are most relevant to user when associating the offer with the price. I put place, time, room, and persons as search criteria to be specified.

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