Magic City Salsa

I was recently asked to brand and design label concepts for an up and coming local salsa maker. Even though I try to avoid using cliche Birmingham visuals, the goal of the product was to be noticeable as "Birmingham made" amongst the other competitors on the shelf.

If you live in Birmingham, you'd recognize the stylization from this old sign: http://nbirmingham.net/images/large_OVH85MagCitySign.jpg

I'd love some feedback as this is the first jar I've designed!